TigerWit set out to break from a stuck-in-its-ways brokerage image. We led a 48-week rebrand around its blockchain-based trade settlement — the industry's first distributed trading ledger — backed by its Liverpool FC partnership, and a copy-trading, mobile-first growth strategy. The result: 100K+ clients, 500K+ app downloads, and $27.5M in 2020 revenue.
TigerWit came to us with a perception problem. To most traders, a forex broker was a conservative, traditional institution — a category weighed down by decades of the same look, the same language, and the same trust concerns. Standing out meant more than a fresh coat of paint; it meant giving the brand something genuinely new to stand on.
The harder challenge was operational. As a regulated broker active across multiple jurisdictions, every market carried its own rules. Messaging, risk warnings, and promotional materials had to be constantly adapted per region — always within strict compliance limits — without slowing the pace of growth.
TigerWit wasn't short on ambition. It was short on a story the market hadn't heard before.
We didn't rebrand with a logo and a slogan. We built the repositioning around what TigerWit could actually do that others couldn't — then made it easy to try and impossible to ignore. Three moves, one coherent FinTech story.
We put copy trading at the centre of the offer: clients could automatically mirror proven Master Traders in real time. It lowered the barrier for beginners, turned intimidation into participation, and drove engagement, volume, and retention across the base.
We paired the product with clear, generous acquisition incentives — a $50 welcome bonus for funding a new account, plus gifts — engineered to grow the base fast and convert sign-ups into funded, first-deposit traders.
A proprietary, intuitive app made trading, copy-trading, and account management effortless on the phone. Less complexity meant more downloads, more active traders, and high trading volume across global markets.
The repositioning didn't just look different — it performed. Real innovation gave the brand something credible to say, and borrowed trust gave the market a reason to believe it. The numbers followed.
A broker once seen as part of the old guard had become the category's blockchain pioneer — and the growth showed it.
A legacy category doesn't reward the loudest brand — it rewards the one with something real to stand on and the right partner to vouch for it.
What business owners ask before starting a project like this.
TigerWit was a 48-week engagement, end to end. We run rebrands in phases — positioning and strategy first, then identity, product story, and go-to-market — so each stage is validated before the next builds on it.
You adapt per market. Messaging, risk warnings, and promotional offers are tailored to each jurisdiction's rules — always within compliance limits — while keeping one consistent brand story underneath. Compliance shapes the message; it doesn't stop the growth.
Because it was real. TigerWit ran an actual distributed settlement ledger — the industry's first — enabling verifiable trade execution and transparency. The marketing pointed at a genuine capability, not a buzzword, which is exactly why the market trusted it.
When they fit, yes. The Liverpool FC partnership put TigerWit in front of a massive global audience and lent an unproven brand the credibility of one of football's most recognised clubs — driving recognition and trust at a scale paid media alone couldn't buy.
Yes. The playbook — differentiate on a real innovation, borrow trust from the right partner, and lower the barrier to entry — works for any category rebrand where the brand feels stuck, commoditised, or hard to trust.
Book a brand and market-entry strategy session. We'll pressure-test your positioning, find the real innovation worth building around, and map how to reach new markets — before you commit a budget.
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