Publish more.
Work less.
Every platform.
AI agents that write, schedule, publish, engage, and report across every platform — while your team focuses on strategy, not queues.
Not just scheduling. Full-stack social on autopilot.
Scheduling a post is one task. Social media automation is the entire operation — content created, timed, published, monitored, responded to, and reported on without a human touching each step.
94% of social practitioners say they feel they have to be “chronically online” to do their jobs. AI handles the repeatable layer so your team keeps the creative and strategic layer — more output, faster responses, and a brand that's always present even when no one is watching.
Every repetitive task. Handled.
Most teams spend hours every week on tasks that follow the same rules every time. We identify them, automate them, and hand the saved hours back to your team — so they can focus on the work that actually requires a human.
From scattered posts to a fully automated social operation in 5 phases
Social Audit
Channels, posting patterns, engagement gaps, tool stack, and time-drain mapped before a single workflow is built
- Channel audit
- Posting pattern analysis
- Engagement gap review
- Tool stack assessment
Strategy & Content Architecture
Content pillars defined, platform strategy locked, AI voice guidelines written, and optimal posting times set per platform
- Content pillars
- Platform strategy
- Brand voice guidelines
- Posting time optimisation
Automation Build
Publishing queues, AI caption system, DM flows, approval workflows, listening setup, ad automation, and evergreen queues all configured
- Queue setup
- DM automation
- Approval workflows
- Listening configuration
Test & Govern
Approval chains tested, moderation rules set, sentiment detection verified, kill-switch protocol established, cross-posting rules enforced per platform
- Approval chain testing
- Moderation rules
- Sentiment verification
- Kill-switch protocol
Launch & Optimise
Live monitoring active, weekly performance reviews running, dual metrics tracked — content performance and hours saved — strategy refined continuously
- Live monitoring
- Weekly reviews
- Performance tracking
- Continuous optimisation
Automated volume. Human voice.
We build and run your content engine.
- Content calendar built, queued, and formatted per platform automatically
- AI writes captions adapted for LinkedIn, Instagram, TikTok, and X — tone and format per channel
- Posts published at algorithm-optimal times — no manual scheduling required
- Approval workflow active before anything goes live — human sign-off built in
- 20–30% of schedule kept flex for real-time trends and cultural moments
- Evergreen content recycled automatically — your best posts keep working
We watch every platform so you don't have to.
- Brand mentions tracked across social, forums, news, and blogs in real time
- Sentiment detected on every inbound message — negative spikes flagged immediately
- Competitor moves and keyword trends monitored continuously
- Anomaly alerts fire when mention volume spikes or drops unexpectedly
- Urgent items escalated to a human — automation triages, people decide
We turn performance data into a better strategy.
- Two metric types tracked: content performance (engagement, clicks, conversions) and efficiency (hours saved, time-to-publish)
- What works gets more — winning content formats scaled automatically
- What doesn't gets cut — underperforming content identified and removed from queue
- Ad variants tested continuously — winners duplicated, budget shifted to top performers
- Strategy reviewed monthly — not annually — with data from every platform in one view
12 deliverables. One always-on social presence.
Why AI-automated social outperforms manual management
Built for brands that can't afford to go silent.
Every platform. Every time zone. Every audience. One automated system that keeps your brand present and your pipeline moving.
E-Commerce & Retail
- Product launch content queued and published across all channels automatically
- DM automation captures purchase-intent leads before they go cold
- Ad variants tested continuously — winners duplicated, budget shifted in real time
- Sentiment alerts fire on negative reviews before they spread
Hospitality & Travel
- Multi-location social presence managed from one dashboard
- Guest DMs and reviews responded to instantly via automated flows
- Seasonal content calendars built and recycled automatically
- Brand mentions across review sites and social tracked in real time
Professional Services
- LinkedIn thought leadership content written, scheduled, and published automatically
- Lead capture triggered from comment and DM interactions
- Approval workflows ensure every post meets compliance standards
- Competitor positioning monitored continuously
SaaS & Tech
- Product update announcements formatted per platform and queued automatically
- Community comments and DMs triaged and routed to the right team member
- Competitor feature launches tracked via social listening
- Performance reports delivered to stakeholders on a set schedule
Media & Content Brands
- Long-form content repurposed into platform-native posts automatically
- Evergreen content recycled on a defined schedule — best content keeps working
- Cross-platform publishing cadence maintained without manual effort
- Audience sentiment and engagement tracked across every channel
Real Estate
- Listing content scheduled and published across Instagram, Facebook, and LinkedIn automatically
- DM automation captures buyer and seller leads from social engagement
- Agent approval workflows ensure brand-compliant posts every time
- Local social listening surfaces market conversations and competitor activity
E-Commerce & Retail
- Product launch content queued and published across all channels automatically
- DM automation captures purchase-intent leads before they go cold
- Ad variants tested continuously — winners duplicated, budget shifted in real time
- Sentiment alerts fire on negative reviews before they spread
Hospitality & Travel
- Multi-location social presence managed from one dashboard
- Guest DMs and reviews responded to instantly via automated flows
- Seasonal content calendars built and recycled automatically
- Brand mentions across review sites and social tracked in real time
Professional Services
- LinkedIn thought leadership content written, scheduled, and published automatically
- Lead capture triggered from comment and DM interactions
- Approval workflows ensure every post meets compliance standards
- Competitor positioning monitored continuously
SaaS & Tech
- Product update announcements formatted per platform and queued automatically
- Community comments and DMs triaged and routed to the right team member
- Competitor feature launches tracked via social listening
- Performance reports delivered to stakeholders on a set schedule
Media & Content Brands
- Long-form content repurposed into platform-native posts automatically
- Evergreen content recycled on a defined schedule — best content keeps working
- Cross-platform publishing cadence maintained without manual effort
- Audience sentiment and engagement tracked across every channel
Real Estate
- Listing content scheduled and published across Instagram, Facebook, and LinkedIn automatically
- DM automation captures buyer and seller leads from social engagement
- Agent approval workflows ensure brand-compliant posts every time
- Local social listening surfaces market conversations and competitor activity
163% more engagement. Zero extra headcount.
A multi-location hospitality brand was managing 5 platforms manually — inconsistent posting, slow DM responses, and zero visibility into what was working. We deployed AI content generation, cross-platform scheduling, and DM automation. Engagement tripled in 60 days without adding a single hire.
Less manual work. More brand presence. Everywhere.
They were spending hours every week on repetitive tasks that automation now handles in seconds. The team shifted focus to strategy and creative — the work that actually requires a human. The results followed immediately.
Meet the agents running your social presence.
"I move through every platform unseen. By the time you check, the content is out"
Handles publishing, scheduling, and DM automation across every platform simultaneously — silently, continuously, without interruption. You never see Wisp work. You only see it done.
"Every post has its moment. I know exactly when that is — and I never miss it."
Manages the content calendar, optimises posting times per platform and audience, and ensures the publishing cadence never breaks — regardless of time zone, holidays, or team availability.
"I find the glitches for you. If something's about to go wrong, I already stopped it."
Monitors sentiment, flags anomalies, enforces moderation rules, and catches automation errors before they go public. The kill-switch guardian — nothing goes wrong without Null catching it first.
The 8 ways social media automation destroys the brands it's supposed to build.
Most automation failures aren't tool problems. They're setup problems. Here's what goes wrong — and how we prevent every one.
Loss of Authenticity
Automated posts that sound robotic erode trust faster than silence. Audiences feel the difference between a brand that shows up and one that just publishes.
Every post reviewed and approved by a human before it goes live. AI writes the draft — your team signs off. Brand voice guidelines loaded into every tool so output always sounds like you.
Spammy Overposting
Too many posts, too close together, competing with yourself in the news feed. Algorithms penalise it. Audiences unfollow for it.
Platform-specific posting cadences set and enforced. Content calendar reviewed before anything queues. Volume calibrated to what each algorithm rewards — not what feels busy.
AI Inaccuracies Published
AI hallucinations going live without review. Wrong facts, wrong tone, wrong moment — all visible to your entire audience.
Multi-step approval workflow built before launch. No AI output reaches a live platform without human sign-off. Kill-switch protocol established for every account.
Wrong Post, Wrong Moment
A cheerful scheduled post published during a crisis, a tragedy, or a sensitive news moment. Automation has no context awareness — humans do.
20–30% of the schedule kept unscheduled for real-time judgment. Daily queue review built into the workflow. Pause protocols activated instantly when sensitive events emerge.
Platform Policy Violations
Auto-following, bulk liking, and unauthorized bots trigger shadowbans and account suspensions. One wrong tool setting can take down an account you've spent years building.
Only platform-compliant automation tools used. Every workflow reviewed against current platform policies before activation. No bulk engagement tactics — ever.
Sentiment Blindness
Automation misses sarcasm, context, and tone. The wrong auto-reply to a complaint turns a small issue into a public incident.
Sentiment detection active on every inbound message. Negative signals flagged and escalated to a human immediately. Automated responses limited to FAQs only — anything complex goes to a person.
No Human Override
Automation running unchecked with no kill switch. By the time someone notices something is wrong, it's already been live for hours.
Kill-switch protocol established for every account before go-live. Daily monitoring check built into the team workflow. Anomaly alerts fire the moment something breaks from the expected pattern.
Compliance Failures
Automated workflows collecting, storing, or sharing customer data without proper controls. One compliance breach can cost more than the automation ever saved.
Data handling reviewed at setup. Approval chains enforce governance before anything is collected or shared. Audit trails maintained across every automated workflow.
The tools behind always-on social.
Let's Talk.
What we offer
- Weekly performance review
- Reporting portal
- Live Dashboard
- Responds to leads in under 60 seconds
- Runs 24/7 with zero downtime
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